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Residential Marketing Plan
Selling Residential Real Estate in today’s complex market requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process.
Upon placing your property on the market, Open Door Miami will:
- Place your property on the Southeast Florida Regional Multiple Listing Service covering all of Miami-Dade and Broward counties.
- Arrange professional photography of your property.
- Prepare, through our in-house Marketing Department, a professionally written, full-color Property Brochure to be distributed to specific targeted markets and areas.
- Specifically, through direct mail, inform realtors who actively sell similar properties, that your property is on the market.
- Distribute your Property Brochure to select Realtors members of the National Multiple Listing Service in South Florida.
- Direct mail your Property Brochure to area residents along with the surrounding community.
- Prepare a Press Release regarding your property, for media distribution, when warranted.
- Network with other realtors, on a daily basis, by telephone or direct mail.
- Present your property to past, present and future prospects interested in the type area or price range of your property.
- Hold a catered, Broker Open House to assure maximum exposure for your property.
- Prepare a professionally filmed and narrated Property Video and/or Virtual Tour of your property that can be viewed on our website http://www.opendoormiami.com

- Place classified and display ads for your property in local newspapers such as the Miami Herald, Sun Post, Miami Today, Business Monday, Biscayne Boulevard Times, New Times, South Florida Business Journal and Daily Business Review.
- When warranted, advertise your property in National and International newspapers.
- Market your property in Local, National and International publications such as Ocean Drive, Luxury Florida Homes, Distinctive Homes, Unique Homes, Haute Living, Home, and duPont Registry.
- Place a photo display ad in the Miami Herald and/or Sun Post Sunday Real Estate Section, when warranted.
- Market your property on the WORLDWIDE WEB through www.opendoormiami.com , Realtor.com, ReelEstates.com and turnberryrealty.com.
- Keep you informed regarding showings, inquiries, advertising and overall activity.
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